Data campaigns
Original surveys, studies and indexes that give journalists a reason to write and link.
- Story ideation workshops
- Survey design & data analysis
- Press-ready assets and visuals
Stories journalists
want to cover.
Data-led campaigns and expert commentary pitched to editors and journalists, earning coverage, brand mentions and links that compound over time.
What we do
Earned coverage.
Compounding authority.
PR that is planned around search: every story is built to earn links to the pages that matter.
Reactive & expert PR
Your spokespeople quoted in the news, the moment a story breaks.
- Newsjacking & trend monitoring
- Expert commentary placement
- Journalist request responses
Journalist outreach
Personal pitching to editors across national, regional and trade media.
- Curated media lists per campaign
- Native-language press releases
- Follow-up and relationship management
AI search visibility
Brand mentions on trusted sources that shape how AI assistants describe you.
- Mention tracking across top publishers
- Entity & brand narrative alignment
- Coverage & link reporting
Campaign timeline
Two weeks, end to end.
- Days 1–2
Ideation
Angles tested against news value and your target pages.
- Days 3–5
Production
Data collection, analysis, copy and visual assets.
- Days 6–12
Outreach
Personal pitches to journalists, with follow-ups and exclusives.
- Days 13–14
Reporting
Every piece of coverage, link and mention in one report.
Questions, answered.
How is Digital PR different from link building?
Link building places articles with publishers we work with directly. Digital PR earns coverage by pitching newsworthy stories and expert commentary to journalists.
Do you guarantee coverage?
Campaigns are planned around a target number of pieces of coverage, and we report every mention and link earned.
How long does a campaign take?
A typical campaign runs two weeks from ideation to final report. Reactive and expert commentary PR runs continuously on a monthly basis.
Can Digital PR run alongside link building?
Yes. Many clients combine both: link building for steady, targeted placements and Digital PR for high-authority coverage and brand mentions.
Let’s get you covered.
Tell us about your brand and goals. We'll come back within one business day with campaign ideas and a tailored PR proposal.
Prefer email? [email protected]